← All Stories
Album release
Look at Yourself by Uriah Heep album cover

ON THIS DAY IN 1971 - JULY MORNING BECAME THE ANTHEM OF BULGARIA'S UNOFFICIAL SUNRISE CELEBRATION

ON THIS DAY IN 1971 — “JULY MORNING” BEGAN ITS JOURNEY TOWARD BECOMING THE ANTHEM OF BULGARIA’S UNOFFICIAL SUNRISE CELEBRATION 🌅
Share this story
Facebook X WhatsApp

ON THIS DAY IN 1971 — “JULY MORNING” BEGAN ITS JOURNEY TOWARD BECOMING THE ANTHEM OF BULGARIA’S UNOFFICIAL SUNRISE CELEBRATION 🌅

When Uriah Heep released Look at Yourself, few could have imagined that its ten-minute epic “July Morning” would one day inspire an annual ritual hundreds of miles from the band’s British home. 🎸

Beginning in the 1980s, groups of Bulgarians gathered to welcome the first sunrise of July with the song as their soundtrack. The exact origin of the custom remains disputed, but the first large gathering is commonly dated to 1986, when people assembled on the seafront at Varna.

Under communist rule, the occasion became associated with personal freedom and peaceful cultural resistance. Participants stayed together through the night before greeting the dawn, turning a rock song into an expression of the free spirit. ✌️

The tradition survived the end of communism and spread far beyond Varna. Every year, people began meeting on beaches, cliffs, riverbanks, lakeshores and hilltops across Bulgaria. The country’s best-known gathering place became Kamen Bryag, where crowds watched the sun rise above the Black Sea. ☀️🌊

Former Uriah Heep singer John Lawton became closely connected with the celebration. Starting in 2004, he repeatedly performed “July Morning” at sunrise, first at Kamen Bryag and later at Tutrakan, where he gave his final sunrise performance in 2018. 🎤

After Lawton died in 2021, his family scattered his ashes at Kamen Bryag in March 2022. That July, a monument to him was unveiled at the place where he had performed for so many gathered fans.

A song created for an album had become something larger: a meeting point between rock music, memory and the first light of a new morning. 🌄

#UriahHeep #JulyMorning #LookAtYourself #ClassicRock #Bulgaria #RockHistory #musicOnOff

Look at Yourself cover
Listen & discover moreLook at YourselfUriah Heep · 1971 · Hard RockOpen in Albums Gallery →

🛍 Shop Music

Vinyl, CDs, merch, T-shirts and hoodies from across musicOnOff
Amazon
II DTS Surround Sound Edition by Boyz II Men (1997) Audio CD CD Boyz II Men II DTS Surround Sound Edition by Boyz II Men (1997) Audio CD Amazon ↗ Iggy Pop — Lust for Life Vinyl Vinyl Iggy Pop Iggy Pop — Lust for Life Vinyl Amazon ↗ Cohen Name Pullover Hoodie Hoodie Leonard Cohen Cohen Name Pullover Hoodie Amazon ↗ Rush Men's Starman Tour 1978 T-Shirt Navy | Officially Licensed Merchandise Merch Rush Rush Men's Starman Tour 1978 T-Shirt Navy | Officially Licensed Merchandise Amazon ↗ Sonic Youth 'Washing Machine' T-Shirt T-Shirt Sonic Youth Sonic Youth 'Washing Machine' T-Shirt Amazon ↗ American Classics Lenny Kravitz Let Love Rule Rock Graphic T Shirt Black T-Shirt Lenny Kravitz American Classics Lenny Kravitz Let Love Rule Rock Graphic T Shirt Black Amazon ↗ Foo Fighters 'FF Logo' Merch Foo Fighters Foo Fighters 'FF Logo' Amazon ↗ Prince Official 1999 Purple T-Shirt T-Shirt Prince Prince Official 1999 Purple T-Shirt Amazon ↗ Alice in Chains T Shirt Self Titled Album T-Shirt Alice In Chains Alice in Chains T Shirt Self Titled Album Amazon ↗ If You Can Believe Your Eyes And Ears Vinyl The Mamas & The Papas If You Can Believe Your Eyes And Ears Amazon ↗ The Who Official Classic Target Logo T-Shirt T-Shirt The Who The Who Official Classic Target Logo T-Shirt Amazon ↗ Pink Floyd Atom Heart Mother Album Rock Band T Shirt & Stickers T-Shirt Pink Floyd Pink Floyd Atom Heart Mother Album Rock Band T Shirt & Stickers Amazon ↗ The Smiths Salford Lads Club Manchester By Stephen Wright T-Shirt T-Shirt The Smiths The Smiths Salford Lads Club Manchester By Stephen Wright T-Shirt Amazon ↗ Radiohead A Moon Shaped Pool T-Shirt T-Shirt Radiohead Radiohead A Moon Shaped Pool T-Shirt Amazon ↗ Stevie Ray Vaughn in Step Black Adult T-Shirt Tee T-Shirt Stevie Ray Vaughn Stevie Ray Vaughn in Step Black Adult T-Shirt Tee Amazon ↗ Creedence Clearwater Revival Pendulum T-Shirt T-Shirt Creedence Clearwater Revival Creedence Clearwater Revival Pendulum T-Shirt Amazon ↗ Sinead O'Connor Cover T Shirt Rememberings Vinyl Album About Nothing Shirt for Men T-Shirt Sinead O'Connor Sinead O'Connor Cover T Shirt Rememberings Vinyl Album About Nothing Shirt for Men Amazon ↗ Bob Dylan Socks Guitar Pattern Logo Merch Bob Dylan Bob Dylan Socks Guitar Pattern Logo Amazon ↗ Joy Division - Unknown Pleasures Vinyl Record T-Shirt T-Shirt Joy Division Joy Division - Unknown Pleasures Vinyl Record T-Shirt Amazon ↗ Jimi Hendrix 1960's Psychedelic Musical Icon Afro Purple Haze T-Shirt Tee T-Shirt Jimi Hendrix Jimi Hendrix 1960's Psychedelic Musical Icon Afro Purple Haze T-Shirt Tee Amazon ↗ Grateful Dead T-Shirt T-Shirt Grateful Dead Grateful Dead T-Shirt Amazon ↗ Nine Inch Nails Downward Spiral Pullover Hoodie Hoodie Nine Inch Nails Nine Inch Nails Downward Spiral Pullover Hoodie Amazon ↗ Ramones Men's 1st Album Cover T-Shirt Black T-Shirt Ramones Ramones Men's 1st Album Cover T-Shirt Black Amazon ↗ Vinyl Record Music LP Classic 80s Sunset T-Shirt T-Shirt Vinyl Record Music Vinyl Record Music LP Classic 80s Sunset T-Shirt Amazon ↗ Womens Doobie Retro Hipster Design for Cool People V-Neck T-Shirt T-Shirt Womens Doobie Retro Womens Doobie Retro Hipster Design for Cool People V-Neck T-Shirt Amazon ↗ Rainbow - Rising T-Shirt T-Shirt Rainbow Rainbow - Rising T-Shirt Amazon ↗ Rory Gallagher Men's Photo-Finish T-Shirt Black T-Shirt Rory Gallagher Rory Gallagher Men's Photo-Finish T-Shirt Black Amazon ↗ Rolling Stones Official Distressed Tongue T-Shirt T-Shirt Rolling Stones Rolling Stones Official Distressed Tongue T-Shirt Amazon ↗ Ray of Light Vinyl Madonna Ray of Light Amazon ↗ Grunge Alternative zero star 90s rock band music T-Shirt T-Shirt Grunge Alternative zero Grunge Alternative zero star 90s rock band music T-Shirt Amazon ↗ Mellon Collie and the Infinite Sadness T-Shirt T-Shirt Mellon Collie and Mellon Collie and the Infinite Sadness T-Shirt Amazon ↗ Foot Traffic Men's Music-Themed Socks, Guitar Neck Merch Foot Traffic Men's Foot Traffic Men's Music-Themed Socks, Guitar Neck Amazon ↗ The Clash - London Calling T-Shirt T-Shirt The Clash The Clash - London Calling T-Shirt Amazon ↗ Sex Pistols Official Union Jack Words T-Shirt T-Shirt Sex Pistols Sex Pistols Official Union Jack Words T-Shirt Amazon ↗ Fleetwood Mac T Shirt Penguins Official Unisex T-Shirt Fleetwood Mac Fleetwood Mac T Shirt Penguins Official Unisex Amazon ↗ FEA Men's Tool Spectre Spiral Vicarious Men's T-Shirt T-Shirt Tool FEA Men's Tool Spectre Spiral Vicarious Men's T-Shirt Amazon ↗ Bad Company Classic Bad Co Logo T-Shirt T-Shirt Bad Company Bad Company Classic Bad Co Logo T-Shirt Amazon ↗ Led Zeppelin Distressed Logo with Symbols Crew Neck Short Sleeve Black Adult T-Shirt T-Shirt Led Zeppelin Led Zeppelin Distressed Logo with Symbols Crew Neck Short Sleeve Black Adult T-Shirt Amazon ↗ Uriah Heep - Outsider T-Shirt T-Shirt Uriah Heep Uriah Heep - Outsider T-Shirt Amazon ↗ Steve Miller Band - Book of Dreams T-Shirt T-Shirt Steve Miller Band Steve Miller Band - Book of Dreams T-Shirt Amazon ↗ Liquid Blue Men's Standard The Police Greatest Hits Short Sleeve T-Shirt T-Shirt The Police Liquid Blue Men's Standard The Police Greatest Hits Short Sleeve T-Shirt Amazon ↗ Retro Drumsticks Drummer Gifts Drums T-Shirt T-Shirt Retro Drumsticks Drummer Retro Drumsticks Drummer Gifts Drums T-Shirt Amazon ↗ Simon Simple Simon Distressed T-Shirt T-Shirt Simon Simple Simon Simon Simple Simon Distressed T-Shirt Amazon ↗ The Libertines – Black Logo Tank Top Merch The Libertines The Libertines – Black Logo Tank Top Amazon ↗ Womens David Bowie - Pink Lightning Merch David Bowie Womens David Bowie - Pink Lightning Amazon ↗ AC DC Rock & Roll Tank Tops for Women Rock Music T-Shirt AC/DC AC DC Rock & Roll Tank Tops for Women Rock Music Amazon ↗ God's Plan - Classic Hip Hop Rap Fan Gift T-Shirt T-Shirt God's Plan God's Plan - Classic Hip Hop Rap Fan Gift T-Shirt Amazon ↗ Beastie Boys Men's Bumble Bee Illustration T-Shirt White | Officially Licensed Merchandise T-Shirt Beastie Boys Beastie Boys Men's Bumble Bee Illustration T-Shirt White | Officially Licensed Merchandise Amazon ↗ INTO THE AM Graphic Tshirts for Men S - 4XL Cool Edgy Trippy Design Casual Tees Streetwear Skeleton Skull T-Shirt INTO THE AM Graphic Tshirts for Men S INTO THE AM Graphic Tshirts for Men S - 4XL Cool Edgy Trippy Design Casual Tees Streetwear Skeleton Skull Amazon ↗ Blur Milk Carton T-Shirt T-Shirt Blur Blur Milk Carton T-Shirt Amazon ↗

Sources & verification

Primary source
ken-hensley.com
Secondary source
bta.bg