It's Time

"It's Time" is the third studio album by the Canadian rock band The Guess Who, released in 1966. This album marks a significant period in the band's early development, showcasing their transition from a hit-focused, pop-oriented band into more of a rock-oriented group with broader musical exploration.

The album is notable for the debut of Burton Cummings as a member of the band, who replaced Chad Allan as the lead vocalist and keyboardist. Cummings' addition brought a new dynamic to the band's sound, which would become more apparent in their later successes.

Musically, "It's Time" features a mix of rock, pop, and rhythm and blues influences. The album includes several cover songs as well as original tracks, reflecting the band's transitional phase and experimental approach. It contains a blend of lighthearted pop tunes and more mature thematic elements, setting the stage for the band's future musical direction.

Despite not achieving significant commercial success at the time of release, "It's Time" is an important part of The Guess Who's history. It captures the band's evolving style and the early collaboration between Randy Bachman and Burton Cummings, which would later define many of the group’s classic hits.

Over the years, the album has been recognized by fans and historians as a pivotal moment for The Guess Who, helping establish their path toward becoming one of Canada's most successful bands in the late 1960s and early 1970s.