Folklore (Taylor Swift album) by Taylor Swift

Folklore (Taylor Swift album)

by Taylor Swift

Released: July 24, 2020

Indie folk, alternative rock, electro-folk, chamber pop, indietronica

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Why This Album Matters

This album matters because its strongest editorial story is: Breakthrough.

01

The Album

"Folklore" is Taylor Swift's eighth studio album, released unexpectedly on July 24, 2020, via Republic Records amid the COVID-19 pandemic. While Dessner worked from a studio in the Hudson Valley and Antonoff from New York City, Swift recorded vocals at her home studio in Los Angeles. Inspired by themes of escapism, empathy, nostalgia, and romanticism, Swift explores fictional narratives and characters, a departure from her usual autobiographical approach.

02

Inside the Recording

Swift conceived the album during quarantine, collaborating remotely with producers Aaron Dessner and Jack Antonoff.

Stories and details

Interesting Facts

Swift explored the album in the Disney+ documentary…

Swift explored the album in the Disney+ documentary "Folklore: The Long Pond Studio Sessions" and followed it with a companion album, "Evermore", just weeks later.

It was the best-selling album of 2020 and…

It was the best-selling album of 2020 and spawned hits like "Cardigan", "The 1", and "Exile" featuring Bon Iver, all reaching the top 10 in multiple countries.

Departing from her previous upbeat pop style, "Folklore"…

Departing from her previous upbeat pop style, "Folklore" features mellow ballads driven by piano, guitars, strings, and subtle percussion, blending indie folk, alternative rock, and electro-acoustic influences.

The album's title reflects the enduring impact of…

The album's title reflects the enduring impact of folk music, with a visual aesthetic inspired by cottagecore.

The album's impact has been noted by artists…

The album's impact has been noted by artists citing it as a significant influence.

Start listening here

Essential Tracks

01

the 1

It was the best-selling album of 2020 and spawned hits like "Cardigan", "The 1", and "Exile" featuring Bon Iver, all reaching the top 10 in multiple countries.

02

cardigan

It was the best-selling album of 2020 and spawned hits like "Cardigan", "The 1", and "Exile" featuring Bon Iver, all reaching the top 10 in multiple countries.

03

seven

In the United States, it became Swift's seventh number-one album and spent eight weeks at the top of the Billboard 200.

Then

Reception

Upon its release, "Folklore" topped charts globally and achieved platinum or higher certifications in multiple countries. In the United States, it became Swift's seventh number-one album and spent eight weeks at the top of the Billboard 200. Critically acclaimed for its emotional depth, poetic lyrics, and relaxed atmosphere, "Folklore" was praised as a timely and introspective work suited to the pandemic era.

Full background

The Complete Album Story

"Folklore" is Taylor Swift's eighth studio album, released unexpectedly on July 24, 2020, via Republic Records amid the COVID-19 pandemic. Swift conceived the album during quarantine, collaborating remotely with producers Aaron Dessner and Jack Antonoff. While Dessner worked from a studio in the Hudson Valley and Antonoff from New York City, Swift recorded vocals at her home studio in Los Angeles.

Departing from her previous upbeat pop style, "Folklore" features mellow ballads driven by piano, guitars, strings, and subtle percussion, blending indie folk, alternative rock, and electro-acoustic influences. Inspired by themes of escapism, empathy, nostalgia, and romanticism, Swift explores fictional narratives and characters, a departure from her usual autobiographical approach. The album's title reflects the enduring impact of folk music, with a visual aesthetic inspired by cottagecore.

Upon its release, "Folklore" topped charts globally and achieved platinum or higher certifications in multiple countries. In the United States, it became Swift's seventh number-one album and spent eight weeks at the top of the Billboard 200. It was the best-selling album of 2020 and spawned hits like "Cardigan", "The 1", and "Exile" featuring Bon Iver, all reaching the top 10 in multiple countries.

Critically acclaimed for its emotional depth, poetic lyrics, and relaxed atmosphere, "Folklore" was praised as a timely and introspective work suited to the pandemic era. It appeared on numerous year-end lists, won Album of the Year at the Grammy Awards, and was featured in Rolling Stone's "The 500 Greatest Albums of All Time". Swift explored the album in the Disney+ documentary "Folklore: The Long Pond Studio Sessions" and followed it with a companion album, "Evermore", just weeks later. The album's impact has been noted by artists citing it as a significant influence.

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