Loud (Rihanna album)

"Loud" is the fifth studio album by Barbadian singer Rihanna, released on November 12, 2010. The album marks a departure from the darker tone of her previous album, "Rated R," and embraces a more upbeat, dance-pop and pop sound, reflecting themes of fun and excitement.

"Loud" was primarily recorded during the summer of 2010. The album features production from a variety of producers, including StarGate, The Runners, and Alex da Kid, among others. Executive produced by Rihanna, the album showcases her growth as an artist and explores a range of musical styles, including reggae, rock, and dancehall.

The album spawned several successful singles. Notable tracks include "Only Girl (In the World)," which won the Grammy Award for Best Dance Recording, "What's My Name?" featuring Drake, and "S&M," which sparked controversy and topped charts worldwide. Additionally, "California King Bed" and "Cheers (Drink to That)" were released as singles and received positive receptions.

"Loud" was both a commercial and critical success. It debuted at number three on the US Billboard 200 and topped the charts in several countries, including Canada and the UK. Critics praised the album for its lively production, diverse styles, and Rihanna's vocal performance.

In support of "Loud," Rihanna embarked on the "Loud Tour" in 2011, which was one of the highest-grossing tours of the year and further solidified her status as a global pop superstar. The album's vibrant and energetic theme, along with its commercial success, bolstered Rihanna's presence in the music industry.