Forever Now

"Forever Now" is the third studio album by the Psychedelic Furs, released on September 24, 1982. This album marked a significant evolution in the band’s sound, transitioning from their earlier style to a more mature and polished sound.

Recorded in the spring of 1982, the album features the hit single "Love My Way," which became a defining track for the band. The production by Todd Rundgren played a crucial role in shaping the album’s sonic landscape; he introduced new instrumentation, such as cello and marimba, enriching the Furs' post-punk sound with unique textures.

The band had recently undergone personnel changes, shrinking from a six-member group to a quartet, which contributed to a more focused and cohesive musical identity. The 20th-anniversary reissue included six bonus tracks, further showcasing the album's lasting impact. Overall, Forever Now stands as a pivotal moment in the Psychedelic Furs' discography, blending their signature style with innovative production elements.

After the recording of their second album, Talk Talk Talk (1981), the Psychedelic Furs faced significant turmoil. Guitarist John Ashton described this as a "dark period" for the band, marked by the abrupt departures of saxophonist Duncan Kilburn and guitarist Roger Morris. With their main contacts at CBS Records also leaving and their successful producer, Steve Lillywhite, unavailable, the band's situation became precarious.

As their lineup shifted to a traditional four-piece, core members Ashton, Tim Butler, and Richard Butler had to adapt their songwriting process. They often worked without drums, relying on a Casio VL-1 synthesizer to develop new material. This challenging time ultimately shaped Forever Now, reflecting the band's resilience and evolution as they navigated through uncertainty to create a more mature sound.