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Now What?!

by Deep Purple

Released: April 26, 2013

Hard rock, progressive rock

musicOnOff editorial

Why This Album Matters

This album matters because its strongest editorial story is: Breakthrough.

The Album

It marked the band's first studio album in eight years, following 2005's "Rapture of the Deep." The album features a mix of classic Deep Purple elements with modern touches, showcasing the band's enduring musical prowess and evolution. "Deep Purple - Now What?!" is the nineteenth studio album by the British rock band Deep Purple, released in 2013. The album's success solidified Deep Purple's status as one of the most enduring and influential rock bands of all time, demonstrating their ability to stay relevant and innovative after more than four decades in the music industry.

Stories and details

Interesting Facts

"Now What?!" incorporates hard rock, blues, and progressive…

"Now What?!" incorporates hard rock, blues, and progressive rock influences, with catchy hooks, dynamic guitar riffs, and Ian Gillan's powerful vocals.

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Deep Purple - Now What?!

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Reception

Notable tracks on the album include "Hell to Pay," "Vincent Price," and "All the Time in the World." The album received positive reviews from critics and fans alike, praising its strong songwriting, energetic performances, and production quality. "Now What?!" debuted at number one on the German album charts and received commercial success in various other countries.

Full background

The Complete Album Story

"Deep Purple - Now What?!" is the nineteenth studio album by the British rock band Deep Purple, released in 2013. It marked the band's first studio album in eight years, following 2005's "Rapture of the Deep."

The album features a mix of classic Deep Purple elements with modern touches, showcasing the band's enduring musical prowess and evolution. "Now What?!" incorporates hard rock, blues, and progressive rock influences, with catchy hooks, dynamic guitar riffs, and Ian Gillan's powerful vocals.

"Now What?!" debuted at number one on the German album charts and received commercial success in various other countries. The album's success solidified Deep Purple's status as one of the most enduring and influential rock bands of all time, demonstrating their ability to stay relevant and innovative after more than four decades in the music industry.