The "What Time Is Love?" Story is a compilation album by the British electronic music duo KLF, released in 1992. This album features a collection of their most influential tracks, showcasing their unique blend of house, techno, and pop elements. The KLF, known for their innovative approach to music and provocative art, gained fame in the late 1980s and early 1990s with hits like "What Time Is Love?" and "3 a.m. Eternal."
The compilation not only includes the original versions of these tracks but also various remixes and edits that highlight the duo's experimental style. The KLF's work often incorporated elements of sampling, rhythmic experimentation, and catchy hooks, making them a pivotal force in the evolution of electronic music.
In addition to the music, the album captures the band's eclectic and sometimes controversial persona, reflecting their broader artistic vision. The KLF's impact on the music scene remains significant, influencing countless artists and genres that followed.
The "What Time Is Love?" Story is a unique compilation album by the KLF, released on September 25, 1989. It was created in response to the immense popularity of their track "What Time Is Love?" in European clubs, which had inspired numerous unauthorized cover versions and sound-alikes. To capitalize on this trend, The Orb's Alex Paterson curated these tracks at the KLF's request, resulting in a collection that showcased the burgeoning underground scene influenced by the KLF's sound.
The album was released on both LP and CD formats, featuring a distinctive design that echoed the aesthetic of the original "Pure Trance Original" singles, but with a striking color reversal—lurid pink on green for vinyl and vice versa for the CD. Priced at half the cost of a typical album, it appealed to a wide audience and further solidified the KLF's reputation as innovators in the electronic music landscape.
