"The Cost of Loving" is the third studio album by The Style Council, released in 1987. Led by former frontman of The Jam, Paul Weller, The Style Council continued to explore their unique blend of pop, soul, jazz, and funk on this album.
The album features a more polished and sophisticated sound compared to their earlier works, with lush arrangements, catchy melodies, and socially conscious lyrics. Tracks like "It Didn't Matter," "The Cost of Loving," and "Fairy Tales" showcase the band's knack for blending infectious pop hooks with thoughtful social commentary.
Lyrically, "The Cost of Loving" explores themes of love, politics, and the complexities of modern life. Paul Weller's introspective and poetic lyrics are complemented by the band's smooth instrumentation and soulful vocal performances.
While "The Cost of Loving" received mixed reviews from critics upon its release, with some praising its musical diversity and others criticizing its lack of focus, the album has since gained a cult following among fans of The Style Council and Paul Weller's work.
Overall, "The Cost of Loving" stands as a testament to The Style Council's versatility and innovation, showcasing their ability to push the boundaries of pop music while maintaining a strong sense of social consciousness and artistic integrity.