"Roll with It" is the fifth solo studio album by English musician Steve Winwood, released on June 20, 1988. It marked a significant commercial success for Winwood, becoming his highest-charting album both in the UK and the US.
The album reached number four on the UK Albums Chart and topped the US Billboard 200, making it Winwood's first and only album to achieve this feat. "Roll with It" has since sold over three million copies worldwide.
The title track, "Roll with It", was the lead single and became a major hit, reaching number one on both the Billboard Hot 100 and the Billboard Album Rock Tracks chart. Its success was bolstered by its catchy, upbeat sound and infectious rhythm. Following the popularity of the title track, the album spawned two more successful singles: "Don't You Know What the Night Can Do?" and "Holding On".
"Don't You Know What the Night Can Do?" was notably written by Winwood for a Michelob beer commercial, which aired on American television the same day the album was released in the US. This strategic marketing move helped propel the song's popularity and contributed to the album's commercial success.
In addition to these singles, tracks like "Hearts on Fire" and "Put on Your Dancing Shoes" also received significant radio airplay, further solidifying the album's appeal across different formats.
Overall, "Roll with It" not only cemented Steve Winwood's status as a successful solo artist but also showcased his ability to blend pop, rock, and soul influences into a cohesive and commercially appealing package.
