"Freedom of Choice" is the third studio album by the American new wave band Devo, released in 1980. The album marked a significant shift in the band's sound, incorporating more electronic elements and pop sensibilities while retaining their quirky, satirical style.
Featuring iconic tracks such as "Whip It," "Girl U Want," and the title track "Freedom of Choice," the album showcases Devo's distinctive blend of catchy hooks, synthesizer-driven melodies, and socially conscious lyrics. With its infectious rhythms and irreverent attitude, "Freedom of Choice" became one of Devo's most successful and influential albums, earning critical acclaim and commercial success.
Lyrically, the album explores themes of conformity, consumerism, and individualism, reflecting Devo's satirical commentary on modern society. The band's use of ironic humor and futuristic imagery added layers of depth to their music, resonating with audiences and influencing the emerging new wave and synth-pop movements of the 1980s.
"Freedom of Choice" solidified Devo's status as pioneers of electronic music and cultural provocateurs, paving the way for their continued success and influence in the years to come. The album remains a classic of the new wave genre, celebrated for its innovative sound and enduring relevance.
