"When the Going Gets Tough, the Tough Get Going" is the second studio album by the English new wave band Bow Wow Wow, released in 1983 by RCA Records. Produced by Mike Chapman, this album is notable for being the final release to feature all four original members of the band. The album's cover photography was done by the renowned photographer David Bailey, and the credits included a tribute to James Honeyman-Scott of The Pretenders and actor/comic John Belushi, both of whom had recently passed away.
In 2018, Cherry Red Records released a comprehensive three-disc box set titled Your Box Set Pet (The Complete Recordings 1980–1984), which included the full album along with eight bonus tracks, offering fans an expanded look at the band's catalog during this period.