"Everything That Happens Will Happen Today" represents the second collaborative studio album by David Byrne and Brian Eno, released on August 18, 2008, under Todo Mundo. This album marks Byrne's eighth studio endeavor and the duo's first joint project in nearly three decades.
Thematically, the album delves into the juxtaposition of humanity and technology, weaving a narrative of optimism amidst challenging circumstances. Through a fusion of electronic and gospel music, Byrne and Eno craft a compelling exploration of these themes. Critics responded favorably to the album's innovative blend of genres, praising not only its musical content but also its packaging and technical production.
The collaborative process behind the album saw Byrne and Eno working remotely from their home studios, exchanging digital recordings via email throughout 2007 and early 2008. The single "Strange Overtones" was released as a free promotional track, generating anticipation for the album's release. Byrne subsequently embarked on a tour in 2008 and 2009, showcasing songs from this album alongside their previous collaborations.
The release of "Everything That Happens Will Happen Today" was accompanied by a unique marketing strategy. Byrne established the vanity label Todo Mundo and enlisted the services of Internet startup company Topspin Media to promote the album through online platforms and word-of-mouth marketing. Various formats were made available to listeners, ranging from free streaming options to deluxe packages housed in tin. This innovative approach reflected Byrne's forward-thinking approach to music distribution and promotion.
