"Permanent Vacation" is a pivotal album in Aerosmith's discography, marking a significant shift in their sound and career trajectory. Released on August 25, 1987, by Geffen Records, it represents the band's transition to a more pop-metal sound, which they continued to explore through the early 1990s, up to their 1993 album Get a Grip.
For the first time, Aerosmith incorporated songs written by external songwriters, a strategic move suggested by Geffen executive John Kalodner. The decision to work with producer Bruce Fairbairn, who would stay with the band for their next two albums, also played a crucial role in shaping their new sound.
Permanent Vacation was heavily promoted through MTV, marking Aerosmith’s first significant use of music video airplay to boost their profile. This marketing approach helped the band reach a broader audience and contributed to the album's success.
The album was a major commercial hit. It featured successful singles like "Rag Doll," "Dude (Looks Like a Lady)," and "Angel," all of which reached the Top 20 on the charts. Permanent Vacation was seen as Aerosmith's true comeback album, solidifying their return to prominence after their earlier struggles.
The album has sold over five million copies in the U.S. and achieved significant certifications in the UK, where it was the first Aerosmith album to receive Silver (60,000 units sold) and Gold (100,000 units sold) certifications by the British Phonographic Industry, in July 1989 and March 1990, respectively.
