"If Not Now, When?" is the seventh studio album by the American rock band Incubus, released on July 12, 2011. The album's title is a reference to the novel by Primo Levi. It marked the band's longest gap between studio albums up to that point and served as their final full-length release under Epic Records, their longtime label.
The album includes the singles "Adolescents" and "Promises, Promises." Guitarist Michael Einziger described it as "a very straightforward, concise album." Recorded after a significant hiatus, the album was produced by Brendan O'Brien, a frequent collaborator with the band.
The cover of "If Not Now, When?" features Philippe Petit, a renowned high wire artist, adding a visual element that ties into the album's themes and artistic direction.
