"Treasure" is the third studio album by Scottish alternative rock band Cocteau Twins, released on 12 November 1984 by 4AD. It marks the band's transition to a more ethereal, atmospheric sound, which would become their signature style. The album is noted for its lush soundscapes, characterized by Elizabeth Fraser's angelic and often indecipherable vocals, Robin Guthrie's shimmering guitar work, and Simon Raymonde's bass lines. It was produced by Guthrie, with the band embracing a combination of ethereal textures and drum machine beats that added a sharper edge to their dreamy sound.
Despite internal disagreements and the band's feeling that the album was rushed or unfinished, Treasure became one of the Cocteau Twins' most critically acclaimed releases. It reached No. 29 on the UK Albums Chart and charted for eight weeks. The album also introduced the band's first real chart success, with the track "Lorelei" becoming a minor dance hit. The album was considered a significant step forward for the band, marking the beginning of their distinct "ethereal" sound that would define their later work.
Retrospectively, Treasure is often listed as one of the best albums of the 1980s, a quintessential work in the dream pop and shoegaze genres.
The album has had a lasting impact, with Slant Magazine and Paste naming it among the best albums of its decade. It was also included in 1001 Albums You Must Hear Before You Die and remains a defining record for Cocteau Twins, helping to cement their place as one of the most influential bands in the alternative and dream pop scenes.
