"Da Game Is to Be Sold, Not to Be Told" is the third studio album by American rapper Snoop Dogg. It was released on August 4, 1998, by No Limit Records and Priority Records. This is Snoop Dogg's first album following his departure from Death Row Records. It includes the singles "Still a G Thang", "Woof!", and "Down 4 My N's". The album includes features from several notable artists, including No Limit labelmates such as Master P and Silkk the Shocker, among others.
The album was both a commercial success and a significant moment in Snoop Dogg’s career. "Da Game Is to Be Sold, Not to Be Told" debuted at number one on the US Billboard 200, selling 519,000 copies in the first week, and was later certified double platinum. However, its production and Snoop Dogg's performance were heavily criticized. Despite the mixed reviews, the record was a pivotal moment in Snoop's career, signifying a musical and thematic shift from his days on Death Row Records. The album leans heavily into the Southern-influenced G-funk style, marking a departure from his earlier West Coast hip-hop sound.
