"Scream" is a compilation album by Michael Jackson, released on September 29, 2017. This album centers around a Halloween theme, featuring a curated selection of Jackson's songs that evoke a sense of spookiness and celebration of the season. It marks the eleventh posthumous release by Sony and/or Motown since Jackson's passing on June 25, 2009.
The compilation includes classic tracks like "Thriller," "Ghosts," and "Somebody's Watching Me," showcasing Jackson's enduring influence on pop music and his ability to blend different genres. The album's release was accompanied by a music video for "Blood on the Dance Floor," edited to fit the Halloween aesthetic.
With its focus on the darker, more mysterious aspects of Jackson's catalog, Scream invites both longtime fans and new listeners to experience his music through a seasonal lens.
A 17-second teaser for Scream was unveiled on Michael Jackson's official Facebook and YouTube Vevo pages on September 6, 2017, coinciding with the premiere of a 3D version of the iconic "Thriller" short film in Venice, Italy. The album was subsequently classified as a "Halloween album," featuring songs that embody mysterious and spooky themes.
Among the promotional releases, "Blood on the Dance Floor x Dangerous (The White Panda Mash-up)" became available for digital purchase. Additionally, a remix of "Thriller" by Steve Aoki, titled "Thriller (Steve Aoki Midnight Hour Remix)," was released on September 29, although it was not included on the compilation album.
This strategic promotion helped build excitement for the album, tapping into Jackson's legacy while catering to a seasonal audience.
