"The Now Now" is the sixth studio album by the British virtual band Gorillaz, released on June 29, 2018, via Parlophone and Warner Bros. Records. Here are some key points about the album:
Recording for "The Now Now" began in late 2017. According to Damon Albarn, the co-creator of Gorillaz, the album was recorded quickly with the intention of providing new material for future concerts. This approach allowed the band to maintain momentum and creativity.
The album produced six singles, with "Humility" serving as the lead single. Other notable singles include "Hollywood" and "Tranz," each contributing to the album's diverse sound and thematic range.
"The Now Now" debuted at number four on the Billboard 200 chart in the United States and at number five on the UK Albums Chart. Its chart success underscored Gorillaz's continued popularity and influence in the music industry.
The album received generally positive reviews from critics. Many praised its minimalist sound and lyrical content, appreciating the band's ability to evolve stylistically while maintaining their distinctive identity. However, some reviewers critiqued what they perceived as a lack of ambition or thematic focus compared to previous Gorillaz albums.
"The Now Now" is characterized by its more subdued and introspective tone compared to some of Gorillaz's earlier works. The album explores themes of introspection, self-discovery, and societal commentary, often through Albarn's distinctive vocals and the band's eclectic musical arrangements.
Overall, "The Now Now" represents a significant chapter in Gorillaz's discography, showcasing their ability to experiment with different musical styles and themes while retaining their core artistic vision. It continues to be appreciated by fans and critics alike for its musical depth and introspective approach.
