"Fire It Up" is the twenty-second and final studio album by English singer Joe Cocker, released on 6 November 2012 by Sony/Columbia in Europe. It was recorded at Emblem Studios in Calabasas, California, and like Cocker's previous album Hard Knocks, it was produced by Matt Serletic. The album was made available in two versions: a standard jewel case edition and a premium edition, which included an additional DVD.
Fire It Up features a mix of rock, blues, and soul influences, staying true to the signature style that Joe Cocker was known for throughout his career. The album includes both original material and covers, with Cocker’s gritty, soulful vocals bringing a distinctive touch to the songs. The production is polished, with lush arrangements and a rich, layered sound.
Although Fire It Up received mixed reviews from critics, it was noted for showcasing Cocker's enduring vocal ability and emotional depth in his later years. Some tracks on the album were seen as highlights for their heartfelt delivery and timeless style, even if the overall reception was less enthusiastic than some of his earlier work.
Fire It Up was marketed as Joe Cocker's farewell studio album, marking the end of his long and illustrious career, and is part of his legacy as one of the most distinctive voices in rock and soul music. The album’s premium edition DVD includes behind-the-scenes footage, offering fans an intimate look at the making of the record and Cocker’s final years in music.
